G2 Strategic Advisory Services

CASE STUDY:  SOFTWARE COMPANY

Achieve breakthrough sales results by improving messaging, online marketing and sales efforts.

Customer Type:

Software Industry

Overview:

Series A stage software company, founded in 2007 with their first product available in 2009, had one customer and $5,000 in sales after approximately one year of selling and marketing. Sales & Marketing efforts included a website, Google Adwords, several Independent Sales Agents, Partners, an outsourced Partner Recruiting firm, an outsourced Marketing firm and two direct sales professionals.

Customer’s Business Need:

CEO needed to quickly demonstrate to the Board of Directors that their software could attract large enterprises and generate enterprise level sales.

G2SAS Services:

G2SAS Online Marketing Optimization©, G2SAS Messaging Optimization©  and G2SAS Sales Optimization©.

G2SAS’ Solution Summary:

G2SAS revised company’s messaging by focusing their message on their core subject matter expertise and succinctly stated how company solves their customer’s acute pain points. G2SAS revised the company’ s online marketing approach by improving their website design and content as well as adding web analytics to their website.  G2SAS revised the company’s sales methodology and product pricing.  G2SAS helped the company transition away from unproductive lead generation efforts.

Benefits:

G2SAS’ solution helped attract, engage and close a quarter of a million dollars in sales from two enterprise customers within three months which led to attracting additional Prospects, two industry Awards and continued funding by the Board of Directors.  G2SAS reduced customer’s sales & marketing expenses by $300,000 in 2010.

G2SAS’ Solution Details:

G2SAS revised customer’s messaging from a broad messaging approach to concise communication of their solution’s core strengths and the company’s subject matter expertise. G2SAS revised the customer’s pricing to reflect the true / higher value they provide to their customers.  G2SAS rewrote the customer’s Google Ads and directed an Advertising Campaign in Google to attract Prospects to customer’s website. G2SAS added Web Analytics Software to the website which provided the company names of those individuals who visited the customer’s website in reaction to the new Google Advertisement.  One such visitor clicked through the Ad and spent 5 minutes and 52 seconds on the site.  G2SAS obtained the names, titles and contact information for the three most senior relevant prospects from that visit as well as other visitors and provided them to their VP of Sales.  G2SAS created an outbound email campaign with new messaging to be used as a follow up introductory letter soliciting those visitors to be sent under the signature of the company’s VP of Sales.  G2SAS provided sales optimization in a number of areas that identified productive versus nonproductive efforts.

G2SAS’ efforts attracted high caliber prospects and blazed a trail for the customer’s VP of Sales to engage and close over two hundred and fifty thousand dollars from two enterprise accounts enabling the CEO to obtain more funding.

Legal Information:

© Copyright G2 Strategic Advisory Services 2011.  G2 Strategic Advisory Services 17 De Mun Place, Far Hills, NJ U.S.A. Produced in the United States of America February 2011 All Rights Reserved G2 Strategic Advisory Services (G2SAS) ,  G2 Strategic Advisory Services, G2SAS.com and G2StrategicAdvisoryServices.com are trademarks or registered trademarks of G2 Strategic Advisory Services in the United States, other countries, or both. If these and other G2SAS trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by G2SAS at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. Other company, product and service names may be trademarks or service marks of others. Offerings are subject to change, extension or withdrawal without notice. All client examples cited represent how some clients have used G2SAS services and the results they may have achieved.