Award Winning Message Platforms

Business Challenge

Many technology vendors are not communicating on point to each level in their customer's hierarchy. Often "one size, fits all" messaging is used and it typically fails. The question, "What's in it for me?" is not answered effectively for every level of customer involved in your selling process. General messaging fails to communicate the personal gain to your audience far enough to strike a responsive chord. Effective product messaging not only has to appeal to technical evaluators it also has to appeal to CXOs. Your messaging also has to be concise and communicate how your product is unique when compared to competitive offerings.

Solution

G2 Strategic Advisory Services has won industry awards for clients and helped increase their sales results by optimizing their messaging. We connect the dots for you. Our focus is to enhance what you have written to date and create Messaging Platforms that resonate within each level of customer with whom you are engaged. We created concise Messaging Platforms that will serve as a "living" guide for all of your future sales and marketing content.

Process

We conduct interviews and review your content to understand how you address pain and deliver benefits for different levels of customers as well as how you are unique in the market.
We write new messaging that resonates with each level of buyer you sell to.
We create a Messaging Platform Matrix slide deck that communicates how your product features address pain, deliver benefits as well as their distinct competitive advantage.
We perform knowledge transfer to you or your staff for the purpose of creating new Collateral, Press Releases, Web Site Pages, etc. or if you outsource your content creation needs to us, at this point we will begin to write and produce your content deliverables.

Benefits

Knowledge Transfer from Industry Experts

Improved Sales & Marketing Content

Consistency of Communication