Guerilla Marketing Strategies

Business Challenge

Companies need more effective online marketing techniques to remain competitive in the age of Internet 2.0.

Solution

G2 Strategic Advisory Services offers a cost effective, outsourced Guerilla Marketing service that identifies weaknesses in your competition's online marketing execution and implements techniques to exploit their weaknesses for competitive gain.

Competitive Intelligence

G2SAS will provide you with uncover your competition's online marketing execution and design a Guerilla Marketing Campaign to attack your competition. 

Web Analytics

If you are not currently using Web Analytics you should be.  Every company who represents their company or products on a web site should be.  The good news is it is quite easy.  We work with a third party firm that provides java script that either we or your web master can install that enables us to provide a daily report to you via email on which companies your web site visitors came from, which phrases of interest attracted them to your site, which pages they visited, how much time they spent on each page, and so on.  This level of intelligence is crucial for your sales and marketing teams since it provides "closed loop" marketing data on where campaigns are resonating and where sales should prioritize their efforts.

Third Party Search Engine Optimization / Search Engine Management

If you do not have a third party SEO/SEM firm engaged, G2 Strategic Advisory Services can manage an RFP process on your behalf to select one.  If you do have a firm engaged, we can review their results for you and make recommendations for further optimization and/or manage the firm closer for you.

Internal Paid and Organic Search

If you have chosen to handle your natural and paid search efforts internally, G2 Strategic Advisory Services can review your approach and determine if there are any opportunities to optimize your campaigns.

Benefits

Increased Marketing Intelligence

Increased Pipeline of Opportunities

Improved Click Through Rates

Increased Web Site Traffic

Increased Page Views

Increased Conversion Rates