G2 Strategic Advisory Services

 Many competent individuals are still selling and marketing like it is 1998.  They have not yet adapted to changes resulting from a Prospects use of the internet.  Many professionals are also unaware of available web 2.0 resources and tactics.  This blog will cover this topic as well as other related topics aimed at improving results in enterprise sales and marketing in the 21st century.   I’ve been in this field for over twenty years and have seen more changes in the past few years than ever before.  One example is your competitor’s access to your prospect should they feel the need to keep looking.  Competitors are only seconds away.  Caller ID is another example that has enabled prospects to screen most inbound phone calls.  Thanks to these two changes as well as a few more, last century shotgun marketing tactics are much less effective.  Primarily because they do not enable you to find prospects with acute or active pain. i.e. Individuals who are motivated to buy sooner than other prospects with passive pain. aka curiosity seekers.  Our next post will dive into web 2.0 tactics you can use to locate more qualified prospects.