Video Production for Online Marketing

Challenge

Competition for the time and attention of prospects is heavy to say the least.  Technology vendors need to ensure that the content on their web sites is engaging and valued by prospects and customers.  Some companies have added videos to their web sites and gained more interest in their products as well as receiving higher search rankings from Google and other search vendors.  The challenge is it takes more than a homegrown, YouTube video to impress prospects and most firms charge a small fortune to create high quality videos.  Many technology companies do not have the budget resources to afford a high cost nor the internal expertise to complete a video project.

Solution

G2 Strategic Advisory Services found a solution to this problem for our clients by forging the strengths of a high quality boutique video production studio with our marketing expertise to offer fully outsourced video production. Together with our partner, we provide everything you need to add video to your web site.  Specifically, project management, copywriting, design, direction, filming, editing, sound design, music composition, graphics, and DVD quality authoring.  Together we deliver an on target, broadcast quality, High Definition Video Production quickly at an affordable cost.  

Video Examples

Welcoming Visitors to your Website

Detailed Product Descriptions / Demos

Company Overview

Customer Testimonials

Embedded Video in Online AdsCustomer Training & Tutorials
 
In order to remain competitive, G2 Strategic Advisory Services recommends that all technology vendors consider using online video as part of their promotional strategy.  Research has found that when an ad contains a link to a website, or the name of a company website, it is quite likely that the viewer will visit that site. Studies have found that of the 69 percent of internet users viewing online video ads, 40 percent visited a web site mentioned in the video ad, and 15 percent requested product information.  A recent study conducted by the Online Publishers Association, found that 69 percent of online users have watched a video online, and 24 percent watch at least once a week. The study found that 66 percent viewed an online video advertisement. 38 percent of those who watch web video say they pass it along to others, usually through e-mail.  Therefore businesses may also gain higher recognition for their brands by having their ads circulating on the web. A good video can be the best way to spread a message, product, or brand. Placing videos on search engines, and using strong keywords and taglines, can be a successful way of getting video recognition. Having web videos passed along through e-mails and word of mouth is another excellent way to gain brand recognition.  With the right content and the right recognition, using video through the internet can be a powerful tool for any business.

 

Benefits
Increased Website Traffic
Increased Page Views
Increased Opportunities
Increased Sales